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9780029001516
Building Strong Brands
by David A. Aaker
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Product details
- ISBN-13: 9780029001516
- ISBN: 002900151X
- Publication Date: 1995
- Publisher: Free Press
AUTHOR
SUMMARY
In this book Aaker reveals how, in creating a brand's identity, a manager must look beyond a product's physical attributes to consider its emotional benefits and infuse the perspective of 'the brand-as-a-country-or-region.'.David A. Aaker is the author of 'Building Strong Brands', published 1995 under ISBN 9780029001516 and ISBN 002900151X.
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