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9780850132175

Building Sales With Demographics and Psychographics : The Road to Your Most Profitable Markets

Building Sales With Demographics and Psychographics : The Road to Your Most Profitable Markets
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Product details

  • ISBN-13: 9780850132175
  • ISBN: 0850132177
  • Publisher: Dartnell Corp

AUTHOR

Judith E. Nichols

SUMMARY

Demographics. Psychographics. Buzzwords or sales builders? Judith E. Nichols shows you how to cut through the jargon and make the terms and terminology work for you -- to build your business' sales and profits through better understanding of your customers' individual and group needs.Judith E. Nichols is the author of 'Building Sales With Demographics and Psychographics : The Road to Your Most Profitable Markets' with ISBN 9780850132175 and ISBN 0850132177.

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