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9780792378136

Building Models for Marketing Decisions

Building Models for Marketing Decisions
$105.90
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  • Comments: New. In shrink wrap. Looks like an interesting title!
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Product details

  • ISBN-13: 9780792378136
  • ISBN: 079237813X
  • Publisher: Springer

AUTHOR

Leeflang, Peter S. H., Wittink, Dick R., Wedel, Michel

SUMMARY

This text describes marketing models that managers can use as an aid in decision making. It distinguishes four parts in this process: specification, estimation, validation and use of models.Leeflang, Peter S. H. is the author of 'Building Models for Marketing Decisions' with ISBN 9780792378136 and ISBN 079237813X.

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