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9780743222440

Building Global Biobrands Taking Biotechnology to Market

Building Global Biobrands Taking Biotechnology to Market
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Product details

  • ISBN-13: 9780743222440
  • ISBN: 074322244X
  • Publication Date: 2003
  • Publisher: Simon & Schuster

AUTHOR

Simon, Francoise, Kotler, Philip, Sharer, Kevin

SUMMARY

Francoise Simon is professor of business and public health at Columbia University and president of the SDC Consulting Group.Simon, Francoise is the author of 'Building Global Biobrands Taking Biotechnology to Market', published 2003 under ISBN 9780743222440 and ISBN 074322244X.

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