437117
9780875846545
"Mills and Friesen argue their case cogently and clearly. Their story is clean of business school jargon. And they offer a fascinating analysis of the insidious effects of IBM's decision to change its mix of revenues from one dominated by rental revenues to another based chiefly on sales."Mills, D. Quinn is the author of 'Broken Promises An Unconventional View of What Went Wrong at IBM' with ISBN 9780875846545 and ISBN 0875846548.
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