Name: Broadcast, Cable, the Internet and Beyond An Introduction to Modern Electronic Media
ISBN: 9780072493832

by Dominick, Joseph R., Sherman, Barry L., Messere, Fritz J.

Broadcast, Cable, the Internet and Beyond An Introduction to Modern Electronic Media

by Dominick, Joseph R., Sherman, Barry L., Messere, Fritz J.

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ISBN-13: 9780072493832
ISBN: 0072493836
Edition: 5
Publication Date: 2003
Publisher: McGraw-Hill Companies, The

AUTHOR

Dominick, Joseph R., Sherman, Barry L., Messere, Fritz J.

SUMMARY

Part I: Foundations Introduction Chapter 1: History of Broadcast Media Chapter 2: History of Cable, Home Video and the Internet Chapter 3: Audio and Video Technology Part II: How It Is Chapter 4: Radio Today Chapter 5: Television Today Chapter 6: The Internet and New Media Part III: How It's Done Chapter 7: The Advertising Marketplace Chapter 8: Radio Programming Chapter 9: Television Programming Part IV: How It's Controlled Chapter 10: Rules and Regulations Chapter 11: Self-Regulation and Ethics Part V: What It Does Chapter 12: Ratings and Audience Feedback Chapter 13: Effects Chapter 14: The International SceneDominick, Joseph R. is the author of 'Broadcast, Cable, the Internet and Beyond An Introduction to Modern Electronic Media', published 2003 under ISBN 9780072493832 and ISBN 0072493836.

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