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9780761929376
Bridging Differences Effective Intergroup Communication
by Gudykunst, William B.
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- Comments: 4th. Bridging Differences: Effective Intergroup Communication is based on the assumption that the processes operating when we communicate with people from other groups are the same processes operating when we communicate with people from our own groups. Author William B. Gudykunst has written this book from the perspective of "communicating with strangers" and addresses how factors related to our group memberships (e.g., inaccurate and unfavorable stereotypes of members of other cultures and ethni
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- Condition: Good
- Provider: GoTextbooks Contact
- Provider Rating: 77%
- Ships From: Little Rock, AR
- Shipping: Standard
Product details
- ISBN-13: 9780761929376
- ISBN: 0761929371
- Edition: 4
- Publication Date: 2003
- Publisher: Sage Pubns
AUTHOR
SUMMARY
This fourth edition builds on the strengths of the previous editions and provides state-of-the-art knowledge about intergroup communication. It brings a strong skills-oriented approach to improving communication effectiveness between people from different groups (cultures, ethnic groups, social classes).Gudykunst, William B. is the author of 'Bridging Differences Effective Intergroup Communication', published 2003 under ISBN 9780761929376 and ISBN 0761929371.
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