7369764

9781841697598

Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology)

Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology)
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  • Comments: New. In shrink wrap. Looks like an interesting title!

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  • ISBN-13: 9781841697598
  • ISBN: 1841697591
  • Edition: 1
  • Publication Date: 2009
  • Publisher: Taylor & Francis Group

AUTHOR

Loken, Barbara, Ahluwalia, Rohini, Houston, Michael J.

SUMMARY

Loken, Barbara is the author of 'Brands and Brand Management: Contemporary Research Perspectives (Marketing and Consumer Psychology)', published 2009 under ISBN 9781841697598 and ISBN 1841697591.

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