5115754
9781933199047
Branding Iron Branding Lessons from the Meltdown of the US Auto Industry
by Hughes, Charlie, Jeanes, William, Davis, David E., Jr.
114419
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About this item
- Condition: New
- Provider: Mediaoutdeal1234 Contact
- Provider Rating: 63%
- Ships From: Springfield, VA
- Shipping: Standard
114419
List Price
Discount
28% Off
You Save
$8.02
About this item
- Condition: Like New
- Provider: Mediaoutdeal1234 Contact
- Provider Rating: 63%
- Ships From: Springfield, VA
- Shipping: Standard
Product details
- ISBN-13: 9781933199047
- ISBN: 1933199040
- Publication Date: 2006
- Publisher: Racom Communications
AUTHOR
SUMMARY
With wit and humour, 'Branding Iron' uses lessons from the car business to guide readers in every business on a quest to build a world-beating brand that leaves a real mark, one made the old-fashioned way - burned in with a red hot iron. The authors do the tough analysis and ask questions that most boards of directors should be asking.Hughes, Charlie is the author of 'Branding Iron Branding Lessons from the Meltdown of the US Auto Industry', published 2006 under ISBN 9781933199047 and ISBN 1933199040.
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