122367
9780834211759
Branding Health Services: Defining Yourself in the Marketplace
by Amy Ziegenfuss, Gilbert G. Bashe, Gil Bashe
About this item
- Condition: New
- Provider: Bookjunction Contact
- Provider Rating: 73%
- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: New, US edition. Satisfaction guaranteed!!
About this item
- Condition: Good
- Provider: 369pyramidinc Contact
- Provider Rating: 100%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: This particular book, a readable and intact copy, is no exception. Despite showing noticeable wear and tear, particularly on the spine, it stands as a testament to the journey it has undertaken through various hands and minds. This essay delves into the details of this book's condition, exploring the implications of its wear, the presence of notes and highlights, and the significance of its role as a reading copy.
Product details
- ISBN-13: 9780834211759
- ISBN: 0834211750
- Edition: 1st
- Publication Date: 2000
- Publisher: Jones & Bartlett Publishers
AUTHOR
SUMMARY
Branding Health Services is the first book to explore how to create, protect and enhance brands in the health service industry. Readers will explore the use of branding in other industries, And The evolution of marketing differences between product and services branding. Examples of case studies include creating a brand from a new identity, protecting and enhancing a power brand, branding product lines, international brand extension, And The effect operational decisions can have on branding. Each chapter ends with a Lessons Learned section providing the reader with a ready-to-use toolbox of branding tips.Amy Ziegenfuss is the author of 'Branding Health Services: Defining Yourself in the Marketplace', published 2000 under ISBN 9780834211759 and ISBN 0834211750.
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