Branding Brand Strategy, Design and Implementation of Corporate and Product Identity

Name: Branding Brand Strategy, Design and Implementation of Corporate and Product Identity
Author: Vaid, Helen
ISBN: 9780823058624

by Vaid, Helen

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ISBN-13: 9780823058624
ISBN: 082305862X
Edition: 1
Publication Date: 2003
Publisher: Watson-Guptill Publications, Incorporated

AUTHOR

Vaid, Helen

SUMMARY

This book reveals the history of the branding process, its secrets, and how to create, manage and breathe life into world-beating brands.Vaid, Helen is the author of 'Branding Brand Strategy, Design and Implementation of Corporate and Product Identity', published 2003 under ISBN 9780823058624 and ISBN 082305862X.

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