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84030027

9780367777531

Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches

Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches
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Product details

  • ISBN-13: 9780367777531
  • ISBN: 0367777533
  • Publisher: Routledge

AUTHOR

Blankson, Charles, Coffie, Stanley

SUMMARY

Blankson is the author of 'Branding and Positioning in Base of the Pyramid Markets in Africa: Innovative Approaches' with ISBN 9780367777531 and ISBN 0367777533.

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