4028697
9780743243476
Branded Nation The Marketing of Megachurch, College, Inc., and Museumworld
by Twitchell, James B.
31245
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Product details
- ISBN-13: 9780743243476
- ISBN: 0743243471
- Publication Date: 2005
- Publisher: Simon & Schuster Children's Publishing
AUTHOR
SUMMARY
A social analysis of the impact of branding discusses how ordinary companies and products have become symbols of American power and how they have had a pervasive affect on higher cultural institutions, including the church, universities, and museums.Twitchell, James B. is the author of 'Branded Nation The Marketing of Megachurch, College, Inc., and Museumworld', published 2005 under ISBN 9780743243476 and ISBN 0743243471.
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