5964182
9780749450113
The male consumer market has exploded recently and heavily branded male icons have risen dramatically in prominence. Taking you through all the best strategies for marketing to men and full of facts and statistics, 'Branded Male' is an in-depth look at the secrets of branding products and services for the male market.Tungate, Mark is the author of 'Branded Male', published 2008 under ISBN 9780749450113 and ISBN 0749450118.
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