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9780749442842
Brandchild Remarkable Insights Into The Minds Of Today's Global Kids And Their Relationships With Brands
by Lindstrom, Martin, Seybold, Patricia B.
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Product details
- ISBN-13: 9780749442842
- ISBN: 0749442840
- Publication Date: 2004
- Publisher: Kogan Page, Limited
AUTHOR
SUMMARY
This is an exploration of how 8- to 14-year-olds around the world relate to consumer brands. It compares their behaviours and preferences and looks at the trends which influence them. This book reveals new ways of marketing to this group, based on a global study.Lindstrom, Martin is the author of 'Brandchild Remarkable Insights Into The Minds Of Today's Global Kids And Their Relationships With Brands', published 2004 under ISBN 9780749442842 and ISBN 0749442840.
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