429322
9780749438678
This is an exploration of how 8-14 year-olds around the world relate to consumer brands. It compares their behaviours and preferences and looks at the trends which influence them. The book reveals new ways of marketing to this group, based on a global study.Lindstrom, Martin is the author of 'Brandchild Remarkable Insights into the Minds of Today's Global Kids and Their Relationships With Brands' with ISBN 9780749438678 and ISBN 0749438673.
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