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3558455

9780071362931

Brand Warfare

Brand Warfare
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Product details

  • ISBN-13: 9780071362931
  • ISBN: 0071362932
  • Publisher: McGraw-Hill Trade

AUTHOR

D'Alessandro, David, Owens, Michelle

SUMMARY

The author explains why 'brand' must come before any other business consideration. He illustrates the rules for building & sustaining a good brand & company no matter what the industry, using innovations in distribution, advertising & product mix.D'Alessandro, David is the author of 'Brand Warfare' with ISBN 9780071362931 and ISBN 0071362932.

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