3558455
9780071362931
Brand Warfare
by D'Alessandro, David, Owens, Michelle
46071
About this item
- Condition: New
- Provider: cronusbooks Contact
- Provider Rating: 83%
- Ships From: Carson City, NV
- Shipping: Standard, Expedited
- Comments: ~ NEW Inside and Out! Clean & Crisp Pages. (E-mail for more info./pics)
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About this item
- Condition: Very Good
- Provider: JensonBooks Contact
- Provider Rating: 96%
- Ships From: Logan, UT
- Shipping: Standard
- Comments: A well-cared-for item that has seen limited use but remains in great condition. The item is complete, unmarked, and undamaged, but may show some limited signs of wear. Item works perfectly. Pages are intact and not marred by notes or highlighting. The spine is undamaged.
Product details
- ISBN-13: 9780071362931
- ISBN: 0071362932
- Publisher: McGraw-Hill Trade
AUTHOR
SUMMARY
The author explains why 'brand' must come before any other business consideration. He illustrates the rules for building & sustaining a good brand & company no matter what the industry, using innovations in distribution, advertising & product mix.D'Alessandro, David is the author of 'Brand Warfare' with ISBN 9780071362931 and ISBN 0071362932.
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