Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore

Name: Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore
Price: 67.00 USD
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ISBN: 9783843374934

by Han, Lindy, Wee Benjamin Lum, Aaron, Shaochun, Chen

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$129.57

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ISBN-13: 9783843374934
ISBN: 3843374937
Publication Date: 2010
Publisher: Lambert Academic Publishing

AUTHOR

Han, Lindy, Wee Benjamin Lum, Aaron, Shaochun, Chen

SUMMARY

Han, Lindy is the author of 'Brand Presentation on Consumer Preferences Of Rice in Singapore: The magical effects of the colour ?Red?, the word ?Royal? and the mythical image ?Phoenix? on the branding of rice in Singapore', published 2010 under ISBN 9783843374934 and ISBN 3843374937.

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