429304
9780743249386
Brand Portfolio Strategy Creating Relevance, Differentiation, Energy, Leverage, and Clarity
by Aaker, David A.
552610
List Price
Discount
71% Off
You Save
$20.13
About this item
- Condition: Good
- Provider: 369pyramidinc Contact
- Provider Rating: 75%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Significant staining, on the other hand, might suggest exposure to various environments and situations. Whether it be a coffee stain from a leisurely morning read or water damage from a rainy day commute, each mark contributes to the book?s unique history. While some might view these imperfections as detriments, others see them as tangible connections to the book's past, enhancing its authenticity and charm.
Product details
- ISBN-13: 9780743249386
- ISBN: 0743249380
- Publication Date: 2004
- Publisher: Simon & Schuster
AUTHOR
SUMMARY
David A. Aaker is the Vice-Chairman of Prophet, Professor Emeritus of Marketing Strategy at the Haas School of Business, University of California at Berkeley, Advisor to Dentsu, Inc.Aaker, David A. is the author of 'Brand Portfolio Strategy Creating Relevance, Differentiation, Energy, Leverage, and Clarity', published 2004 under ISBN 9780743249386 and ISBN 0743249380.
[read more]
The ValoreBooks Guarantee
With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.
