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9780566085208

Brand Planning for the Pharmaceutical Industry

Brand Planning for the Pharmaceutical Industry
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Product details

  • ISBN-13: 9780566085208
  • ISBN: 0566085208
  • Publication Date: 2004
  • Publisher: Ashgate Publishing, Limited

AUTHOR

MacLennan, Janice

SUMMARY

Janice MacLennan is Managing Director of St. Clair Consulting Ltd, a leading marketing consultancy for the pharmaceutical industry.MacLennan, Janice is the author of 'Brand Planning for the Pharmaceutical Industry', published 2004 under ISBN 9780566085208 and ISBN 0566085208.

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