2108207
9780750666008
Brand New Justice How Branding Places And Products Can Help The Developing World
by Anholt, Simon
31245
About this item
- Condition: New
- Provider: LightningBooks
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370333
About this item
- Condition: Good
- Provider: Bonita
- Provider Rating: 0%
- Ships From: Multiple Locations
- Shipping: Standard
- Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Product details
- ISBN-13: 9780750666008
- ISBN: 0750666005
- Publication Date: 2005
- Publisher: Elsevier Science & Technology Books
AUTHOR
SUMMARY
This text sets out a case for global branding as an instrument for forging a reorientation of world economic trends. Through the development and use of strong branding techniques, Anholt argues that lesser developed countries can employ marketing tricks to turn the forces of global markets to their advantage.Anholt, Simon is the author of 'Brand New Justice How Branding Places And Products Can Help The Developing World', published 2005 under ISBN 9780750666008 and ISBN 0750666005.
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