Brand Manners: How to create the self-confident organisation to live the brand

"I commend this book. It offers the prospect of achieving business success by making work a better place to be." From the Foreword by Terry Leahy, CEO of Tesco, UK This book is about you and me. It's about us as individuals, and how we behave towards each other. And in a world where a reputation can be ruined by one poor interaction between a customer and a brand representative, it's about how to create a brabded service culture that raises customer expectations and then consistently exceeds them. By implementing the Brand Manners framework, your brand can be developed in ways that will generate customer loyalty, recruit new users, and significantly increase profitability. The ultimate aim is the creation of a 'self-confident' organisation that lives the brand in everything it says and does. Brands represent promises. Too often those promises are broken. It's time for change.Pringle, Hamish is the author of 'Brand Manners: How to create the self-confident organisation to live the brand', published 2003 under ISBN 9780470856109 and ISBN 0470856106.