429277
9780735713307
Brand Gap How to Bridge the Distance Between Business Strategy and Design
by Neumeier, Marty
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- Comments: 1. Not since McLuhan's THE MEDIUM IS THE MESSAGE has a book compressed so many ideas into so few pages. Using the visual language of the boardroom, Neumeier presents the first unified theory of branding -- a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will...
Product details
- ISBN-13: 9780735713307
- ISBN: 0735713308
- Edition: 1
- Publication Date: 2003
- Publisher: New Riders Publishing
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SUMMARY
This text shows how to 'bridge the gap' between strategy and creativity to develop an enduring brand as you rebuild your Web site or business strategy. It presents a quick, easy approach that gives readers a solid understanding of the topic.Neumeier, Marty is the author of 'Brand Gap How to Bridge the Distance Between Business Strategy and Design', published 2003 under ISBN 9780735713307 and ISBN 0735713308.
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