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9780749439279

Brand Failures The Truth About the 100 Biggest Branding Mistakes of All Time

Brand Failures The Truth About the 100 Biggest Branding Mistakes of All Time
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Product details

  • ISBN-13: 9780749439279
  • ISBN: 0749439270
  • Publication Date: 2003
  • Publisher: Kogan Page, Limited

AUTHOR

Haig, Matt

SUMMARY

Matt Haig is an independent consultant, Matt is a popular speaker and writes regularly for the national and business pressHaig, Matt is the author of 'Brand Failures The Truth About the 100 Biggest Branding Mistakes of All Time', published 2003 under ISBN 9780749439279 and ISBN 0749439270.

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