5794490

9780230573062

Brand Engagement

Brand Engagement
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  • ISBN-13: 9780230573062
  • ISBN: 0230573061
  • Publisher: Palgrave Macmillan

AUTHOR

Buckingham, Ian P., Buckingham, Ian

SUMMARY

Using a mixture of unique but tried and tested bespoke management models and case studies, line managers are identified as the critical community in the war between brands.Buckingham, Ian P. is the author of 'Brand Engagement' with ISBN 9780230573062 and ISBN 0230573061.

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