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9780787950774

Brand Asset Management Driving Profitable Growth Through Your Brands

Brand Asset Management Driving Profitable Growth Through Your Brands
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Product details

  • ISBN-13: 9780787950774
  • ISBN: 0787950777
  • Edition: 1
  • Publication Date: 2000
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Davis, Scott

SUMMARY

This text shows marketing managers how to value and manage their company's brands as business assets, and to use these assets to drive their business strategy.Davis, Scott is the author of 'Brand Asset Management Driving Profitable Growth Through Your Brands', published 2000 under ISBN 9780787950774 and ISBN 0787950777.

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