429265
9780814406816
"[BRAND AID] is packed with information and good ideas -- so many, in fact, that it is virtually an encyclopedia of brand marketing dos and don'ts."VanAuken, Brad is the author of 'Brand Aid An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position', published 2003 under ISBN 9780814406816 and ISBN 0814406815.
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