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9780814406816

Brand Aid An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position

Brand Aid An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position
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  • ISBN-13: 9780814406816
  • ISBN: 0814406815
  • Publication Date: 2003
  • Publisher: Amacom Books

AUTHOR

VanAuken, Brad

SUMMARY

"[BRAND AID] is packed with information and good ideas -- so many, in fact, that it is virtually an encyclopedia of brand marketing dos and don'ts."VanAuken, Brad is the author of 'Brand Aid An Easy Reference Guide to Solving Your Toughest Branding Problems and Strengthening Your Market Position', published 2003 under ISBN 9780814406816 and ISBN 0814406815.

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