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426462

9780452264182

Bottom-up Marketing

Bottom-up Marketing
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Product details

  • ISBN-13: 9780452264182
  • ISBN: 0452264189
  • Publisher: Penguin Group (USA) Incorporated

AUTHOR

Ries, Al, Trout, Jack

SUMMARY

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.Ries, Al is the author of 'Bottom-up Marketing' with ISBN 9780452264182 and ISBN 0452264189.

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