426462
9780452264182
Bottom-up Marketing
by Ries, Al, Trout, Jack
by Ries, Al, Trout, Jack
458959
About this item
- Condition: New
- Provider: gridfreed
- Provider Rating: 68%
- Ships From: San Diego, CA
- Shipping: Standard
- Comments: New. In shrink wrap. Looks like an interesting title!
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About this item
- Condition: Good
- Provider: Orion Books
- Provider Rating: 93%
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Product details
- ISBN-13: 9780452264182
- ISBN: 0452264189
- Publisher: Penguin Group (USA) Incorporated
AUTHOR
SUMMARY
From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.Ries, Al is the author of 'Bottom-up Marketing' with ISBN 9780452264182 and ISBN 0452264189.
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