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3702802

9780070527331

Bottom-up Marketing

Bottom-up Marketing
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Product details

  • ISBN-13: 9780070527331
  • ISBN: 0070527334
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Ries, Al, Trout, Jack

SUMMARY

From the bestselling authors of Marketing Warfare comes another winner that turns conventional views of marketing upside-down, presenting a step-by-step approach to turn an effective tactic into an overall business strategy.Ries, Al is the author of 'Bottom-up Marketing' with ISBN 9780070527331 and ISBN 0070527334.

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