Bluffer's Guide to Marketing Bluff Your Way in Marketing

Marketing activity involves taking something simple and obvious and packaging it to go. This is a skill that all good bluffers quickly learn. The idea of marketing itself is no exception. In lay terms the marketing concept means that you stand a better chance of selling something if you understand whether and why someone wants it in the first place. But to the marketing people, The Marketing Concept is very serious stuff, as important as The Meaning of Life. In fact to many successful marketers it is the meaning of life and the best bluffers will show a reverence towards it. Bluffer's Guides is a series of snappy little books containing facts, jargon, and all you need to know for instant expertise.Harding, Graham is the author of 'Bluffer's Guide to Marketing Bluff Your Way in Marketing' with ISBN 9781902825946 and ISBN 1902825942.