Blueprint for Franchising a Business

Franchising is a fast-growing system of marketing. This book shows franchisers, financiers, and investors how to evaluate a company's chances of developing a successful franchise. Raab discusses management issues in franchising: capitalization, training, supply systems, marketing, lease negotiation, and making a public offering. And he reveals the pros and cons of franchising, the six basic indicators of franchising success, how to structure a franchise, and how to sell a franchise.Raab, Steven S. is the author of 'Blueprint for Franchising a Business' with ISBN 9780471856177 and ISBN 0471856177.