4408020
9781403971692
Billions: Selling to the New Chinese Consumer - Tom Doctoroff - Hardcover
by Doctoroff, Tom, Sorrell, Martin
67753
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- Condition: New
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- Ships From: STERLING HEIGHTS, MI
- Shipping: Standard
- Comments: New Book Original US edition, We Ship to PO BOX Address also.
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- Condition: Good
- Provider: StVincentCharity Contact
- Provider Rating: 95%
- Ships From: Eugene, OR
- Shipping: Standard
- Comments: DUST JACKET HAS SOME MINOR SHELF WEAR BUT BOOK REMAINS IN GOOD READABLE CONDITION. hardcover This item shows wear from consistent use but remains in good readable condition. It may have marks on or in it, and may show other signs of previous use or shelf wear. May have minor creases or signs of wear on dust jacket. Packed with care, shipped promptly.
Product details
- ISBN-13: 9781403971692
- ISBN: 1403971692
- Publisher: Palgrave Macmillan
AUTHOR
SUMMARY
'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. The author explains the importance of culture in shaping buying decisions and describes the core drivers of behaviour and preference in key market segments.Doctoroff, Tom is the author of 'Billions: Selling to the New Chinese Consumer - Tom Doctoroff - Hardcover' with ISBN 9781403971692 and ISBN 1403971692.
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