Billboard Guide to Music Publicity

Sound strategies for effective music publicity, critical to the success of any music career, are documented in this book, now fully updated.How do professional musicians get their pictures in the paper and their videos on the air? Good publicists know how to get media coverage to keep their clients in the public eye as well as in the minds of important industry figures. Tricks of the trade are revealed in this engaging, clearly written guide. Supported by interviews with professionals, the book includes a brief history of the publicity field, a focus on the basic tool of the trade -- the press kit -- and other methods for generating buzz. New in this edition are strategies for staging compelling publicity campaigns, techniques for writing press releases that produce results, advice on utilizing desktop publishing and compact disk technology, and recommended reading lists of related source material.Pettigrew, James is the author of 'Billboard Guide to Music Publicity' with ISBN 9780823075751 and ISBN 0823075753.