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9780131451322

Big Winners And Big Losers The 4 Secrets of Long-term Business Success And Failure

Big Winners And Big Losers The 4 Secrets of Long-term Business Success And Failure
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Product details

  • ISBN-13: 9780131451322
  • ISBN: 0131451324
  • Publication Date: 2005
  • Publisher: Wharton School Publishing

AUTHOR

Marcus, Alfred A.

SUMMARY

Alfred A. Marcus is the Edson Spencer Chair of Strategic Management and Technological Leadership at the University of Minnesota, Carlson School of Management, where he teaches and conducts research in strategic management, the business environment, and business ethics.Marcus, Alfred A. is the author of 'Big Winners And Big Losers The 4 Secrets of Long-term Business Success And Failure', published 2005 under ISBN 9780131451322 and ISBN 0131451324.

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