4247187
9781591841036
Most organisations are stuck in a rut. They understand all the benefits that will come with growth, but are terrified of change. Seth Godin's previous book challenged organisations to become remarkable, to stand out. This one addresses what makes a company remarkable, what causes a 'big moo'.Godin, Seth is the author of 'Big Moo Stop Trying to Be Perfect And Start Being Remarkable', published 2005 under ISBN 9781591841036 and ISBN 1591841038.
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