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9780230000278

Big in Asia 30 Strategies for Business Success, Revised And Updated

Big in Asia 30 Strategies for Business Success, Revised And Updated
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Product details

  • ISBN-13: 9780230000278
  • ISBN: 0230000274
  • Publication Date: 2007
  • Publisher: Palgrave Macmillan

AUTHOR

Backman, Michael, Buttler, Charlotte, Butler, Charlotte

SUMMARY

Combining management school theory with the Asian corporate realities, this book acts as a guide for business strategies in Asia. It also includes chapters on women in Asia, China and India, localisation, outsourcing and building a profile in Asia.Backman, Michael is the author of 'Big in Asia 30 Strategies for Business Success, Revised And Updated', published 2007 under ISBN 9780230000278 and ISBN 0230000274.

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