Beyond the Babble

Praise for Beyond the Babble"Beyond the Babble is a significant contribution to the practice of employee communications ?very pragmatic and useful in crafting a communication program that really works."? -Harlan Teller, chief knowledge officer, Financial Dynamics"This book explains in practical terms how to leverage and rally an entire organization, from the board room to the shop floor, around a common set of goals. Beyond the Babble is an important book for leaders looking to drive real change." -J. Steven Keate, consultant and former president, International Truck Group"Bob Matha and Macy Boehm have created a very readable book-without the puffery and exaggerations-that gives managers a logical and original framework for organizing their company's strategic communications and actions. Their On Strategy approach also smartly integrates the power of measurement into several steps in the model." -Clarke L. Caywood, professor, integrated marketing communications, Northwestern University"Matha and Boehm show CEOs, managers, and communications professionals how to engage employees through effective internal communications to produce real business results.Their approach benefits employers, employees, and yes, even customers." -Gary Ross, general manager, corporate communications, CDW Corporation"Today's leaders increasingly find themselves working at a pace that is some combination of a sprint and a marathon just to get things done.'Organizations of all kinds, not-for-profits and Fortune 500 companies alike, have experienced an incredible increase in both the velocity and number of issues that must be managed, and that trend is only going to accelerate in the future. Effective leaders find ways to help their organizations be successful in this challenging environment and Beyond the Babble is clearly one of those ways."-Edward A. West, former senior vice president, corporate communications, WellPoint"A must read for business leaders and their communication and HR advisers. The approach in Beyond the Babble makes strategy tangible and actionable for employees up and down the organization-and it gets results."-Greg Elliott, senior vice president, human resources, Navistar InternationalMatha, Bob is the author of 'Beyond the Babble' with ISBN 9780470200483 and ISBN 0470200480.