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5110465

9780814473832

Beyond Buzz The Next Generation of Word-of-mouth Marketing

Beyond Buzz The Next Generation of Word-of-mouth Marketing
$46.27
$3.95 Shipping
  • Condition: New
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  • Ships From: STERLING HEIGHTS, MI
  • Shipping: Standard
  • Comments: New Book Original US edition, We Ship to PO BOX Address also.
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Product details

  • ISBN-13: 9780814473832
  • ISBN: 0814473830
  • Publication Date: 2007
  • Publisher: Amacom Books

AUTHOR

Kelly, Lois

SUMMARY

Marketers talk about creating 'buzz', something which always threatens to fade away as soon as the next sound bite arrives to take its place. 'Beyond Buzz' shows readers how to listen to customers, identify what is important to them, and then craft the kind of message that will truly resonate - and not just fade away.Kelly, Lois is the author of 'Beyond Buzz The Next Generation of Word-of-mouth Marketing', published 2007 under ISBN 9780814473832 and ISBN 0814473830.

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