Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces That Cost Less

Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces -The most important decision: positioning and strategy -The fifteen magic rules for better brochures -The layman's guide to better layouts -Ten ways to save money on production -Hotel brochures-fifteen secrets that fill rooms -How to attract more tourists -Promoting theme parks and attractions -What works best in college literature -Brochures to gain members, to advocate, to persuade, to sell -How to do more effective fund-raising literature -Catalogs that sell more-and cost less -How to make mailings more profitableMaas, Jane is the author of 'Better Brochures, Catalogs and Mailing Pieces: A Practical Guide with 178 Rules for More Effective Sales Pieces That Cost Less' with ISBN 9780312077303 and ISBN 0312077300.