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138863

9780030340369

Best Practices in International Marketing

Best Practices in International Marketing
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Product details

  • ISBN-13: 9780030340369
  • ISBN: 0030340365
  • Publisher: Cengage South-Western

AUTHOR

Ronkainen, Ilkka A., Czinkota, Michael R.

SUMMARY

This text offers a selection of current readings in the international marketing arena. Chapters include: conducting international marketing research in the 21st century; the policy gap in international marketing; and strategic export pricing.Ronkainen, Ilkka A. is the author of 'Best Practices in International Marketing' with ISBN 9780030340369 and ISBN 0030340365.

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