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9780131888654

Best Practice Cases in Branding

Best Practice Cases in Branding
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  • Comments: 3. The twelve cases in this book, written by Kevin Lane Keller, one of the international leaders in the study of strategic brand management and integrated marketing communications, feature some of the world's most successful brands and companies, including Levi Strauss & Co., Intel, Nike, and DuPont. Keller's cases examine the strategic brand management process, best practice guidelines, and how to best build and manage brand equity. For executives and managers in marketing and/or brand ma
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Product details

  • ISBN-13: 9780131888654
  • ISBN: 013188865X
  • Edition: 3
  • Publication Date: 2007
  • Publisher: Pearson Education

AUTHOR

Keller, Kevin Lane

SUMMARY

Keller, Kevin Lane is the author of 'Best Practice Cases in Branding', published 2007 under ISBN 9780131888654 and ISBN 013188865X.

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