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9780131411333

Best Practice Cases In Branding

Best Practice Cases In Branding
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Product details

  • ISBN-13: 9780131411333
  • ISBN: 0131411330
  • Publication Date: 2002
  • Publisher: Prentice Hall PTR

AUTHOR

Keller, Kevin Lane

SUMMARY

Incorporating developments from both academia and industry, this exploration of brands, brand equity and strategic brand management combines a theoretical foundation with numerous techniques and practical insights. Suitable for both graduates and upper-level undergraduates.Keller, Kevin Lane is the author of 'Best Practice Cases In Branding', published 2002 under ISBN 9780131411333 and ISBN 0131411330.

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