Beneath The Armor

If you are leading a small to midsize business, you know the drill. Compared to the behemoths roaming the global markets, you have limited resources, shallower pockets, fewer in-house MBAs, and more at risk. You understand what "lonely at the top" means.Beneath the Armor identifies seven strategies defined by your most successful peers to provide you with a roadmap to overcome your isolation and scarcity of assets. The strategies are simple, relevant, and within your capabilities to implement. Attempting to apply the doctrines and strategies of the big business tycoons has frustrated you. Finally, you have a book that is dedicated to addressing your specific needs."Ole came into my company as an advisor. Knowing the realities of small to midsize businesses, he left behind a greatly improved leadership system. As a CEO, I have carried his lessons to growing other enterprises. Read this book. Pay attention to what he says. It works!"- Bob Hall, former CEO of Salomon Skis,Vuarnet Sunglasses, Ride Snowboards, and currently CEO of Panoptx, Inc."As a founder of a business I have sought advice along the way. Let me tell you, this book has the wisdom of a business bookshelf, in a fabulous, readable package."- Paul Shipman, President and Founder of Red Hook Ale Brewery"Since your business success is up to you, you'd better figure out what to do - now. There is no better place to start than with Beneath the Armor."- B. Joseph Pine ll, co-author, The Experience EconomyCarlson, Ole is the author of 'Beneath The Armor' with ISBN 9781413444353 and ISBN 1413444350.