381946

9780071393096

Before the Brand Creating the Unique DNA of an Enduring Brand Identity

Before the Brand Creating the Unique DNA of an Enduring Brand Identity
$97.85
$3.95 Shipping
  • Condition: New
  • Provider: gridfreed Contact
  • Provider Rating:
    66%
  • Ships From: San Diego, CA
  • Shipping: Standard
  • Comments: New. In shrink wrap. Looks like an interesting title!

seal  
$46.96
$3.95 Shipping
  • Condition: Good
  • Provider: Bonita Contact
  • Provider Rating:
    0%
  • Ships From: Multiple Locations
  • Shipping: Standard
  • Comments: Access codes and supplements are not guaranteed with used items. May be an ex-library book.

seal  

Ask the provider about this item.

Most renters respond to questions in 48 hours or less.
The response will be emailed to you.
Cancel
  • ISBN-13: 9780071393096
  • ISBN: 0071393099
  • Publisher: McGraw-Hill Companies, The

AUTHOR

Perry, Alycia, Wisnom, David, III

SUMMARY

How to create a relevant, distinctive brand identity Before you start building a brand through advertising, marketing, and public relations, you had better know the difference between identity and image in order to establish an effective, enduring brand identitya verbal, visual, and experiential formula that bestows credibility and attracts attention. Before the Brand is a crash course in brand identity basics that describes successful long-term strategies for creating and refocusing brand identities for all types of companies, products, services, and technologies. Knowing one's true identity makes it easier to speak the right message to intended audiences and allows for a strong, consistent, relevant, and differentiated brand. This persuasive primer is packed with case studies that glance into the identities of such premier brands as Nutrasweet, Intel, Gatorade, FedEx, and many more. It introduces the controllable elements of brand identitypositioning strategy, brand name, nomenclature, tag line, logo, and moreand shows marketers how to: Develop simple, flexible positioning strategies Create a brand name that hits home with your market Create a dynamic, visual brand personality Reinforce the brand identity through messaging Leverage identity opportunities through cobranding and other formulasPerry, Alycia is the author of 'Before the Brand Creating the Unique DNA of an Enduring Brand Identity' with ISBN 9780071393096 and ISBN 0071393099.

[read more]

Questions about purchases?

You can find lots of answers to common customer questions in our FAQs

View a detailed breakdown of our shipping prices

Learn about our return policy

Still need help? Feel free to contact us

View college textbooks by subject
and top textbooks for college

The ValoreBooks Guarantee

The ValoreBooks Guarantee

With our dedicated customer support team, you can rest easy knowing that we're doing everything we can to save you time, money, and stress.