Beermat Entrepreneur Turn Your Good Idea into a Great Business

"This book, for me, says it all...It should become standard reading for all employees, managers and founders of start-up businesses." Professor Sir Christopher Evans OBE, Founder, Merlin Biosciences"Mike and Chris understand with unusual clarity what drives a start-up." Tim Smit, Founder, The Eden Project"What I really liked about this book was that it was easy to read. There are too many half-finished books by my bed that would have helped get me there years ago if I had just finished them. Yet I read Beermat in just one sitting; I enjoyed the book and related to it."Simon Woodroffe, Founder of Yo Sushi!"Refreshing and very readable."Richard Donkin, Financial TimesYou've got a bright idea. An idea that you think maybe, just maybe, could become a brilliant business. But what next? The Beermat Entrepreneur is the answer. It takes you through all the crucial stages between those first notes on a beermat and a business that is sound, lasting and profitable. It tells you what the other books don't - the lessons that most people have to learn by bitter experience; the tricks that all entrepreneurs wish somebody had told them before they set out.From testing your idea and finding a mentor, through selecting and motivating the right people and securing your first customer, to deciding when to ‘go for growth' - this is the guide to turning good ideas into real businesses.This new second edition reveals the entrepreneur's Magic Question - what it is and what it can do for you, plus the most common problems encountered by start ups and what to do about them before they happen to you! Containing the distilled wisdom of serially successful entrepreneur Mike Southon, The Beermat Entrepreneur is packed with both sound advice and expert insight.A royalty on the sale of this book will be paid to The Prince's Trust, Registered Charity No. 1079675, through its subsidiary trading company.Southon, Mike is the author of 'Beermat Entrepreneur Turn Your Good Idea into a Great Business', published 2005 under ISBN 9780273704546 and ISBN 0273704540.