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9780471274049

Becoming a Category of One How Extraordinary Companies Transcend Commodity and Defy Comparison

Becoming a Category of One How Extraordinary Companies Transcend Commodity and Defy Comparison
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Product details

  • ISBN-13: 9780471274049
  • ISBN: 0471274046
  • Publisher: Wiley & Sons, Incorporated, John

AUTHOR

Calloway, Joe

SUMMARY

Joe Calloway is a consultant on branding and competitive positioning. He speaks frequently on business trends, and has been inducted into the International Speaker's Hall of Fame. Joe owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, JessCalloway, Joe is the author of 'Becoming a Category of One How Extraordinary Companies Transcend Commodity and Defy Comparison' with ISBN 9780471274049 and ISBN 0471274046.

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