380283
9780471274049
Becoming a Category of One How Extraordinary Companies Transcend Commodity and Defy Comparison
by Calloway, Joe
458959
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- Condition: New
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- Comments: In shrink wrap. Looks like an interesting title!
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- Condition: Good
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- Comments: Some foxing and/or discoloration around edges. Shows minimal wear such as frayed or folded edges, minor rips and tears, and/or slightly worn binding. May have stickers and/or contain inscription on title page. No observed missing pages.
Product details
- ISBN-13: 9780471274049
- ISBN: 0471274046
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
Joe Calloway is a consultant on branding and competitive positioning. He speaks frequently on business trends, and has been inducted into the International Speaker's Hall of Fame. Joe owns an award-winning restaurant in Nashville, Tennessee, where he lives with his wife, Annette, and daughter, JessCalloway, Joe is the author of 'Becoming a Category of One How Extraordinary Companies Transcend Commodity and Defy Comparison' with ISBN 9780471274049 and ISBN 0471274046.
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