6240294

9780324587906

BCOM (with Review Cards and Printed Access Card)

BCOM (with Review Cards and Printed Access Card)
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  • Condition: Good
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  • Comments: This book, with its worn spine, annotated pages, and rich history, is a prime example of how second-hand literature can offer more than just a story. It provides a tangible connection to the past, a glimpse into the lives of previous readers, and a practical resource for current ones. Despite its imperfections, or perhaps because of them, this book stands as a valuable and meaningful addition to any reader's collection. By embracing its condition and the journey it represents, we can appreciate the deeper n

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  • ISBN-13: 9780324587906
  • ISBN: 0324587902
  • Edition: 1
  • Publication Date: 2008
  • Publisher: Cengage Learning

AUTHOR

Debbie D. DuFrene, Carol M. Lehman

SUMMARY

BCOM, a unique book for your business communication course, began with you. We asked you, the students, through conversations, focus groups, surveys, and interviews, how you learn best. Based on your answers and input from faculty, we took your solutions--brief chapters, MP3 files, even quizzing--and built it into the most innovative approach to teaching and learning consumer behavior today. This student-tested, faculty-approved streamlined text and suite of multimedia learning aids is designed to accommodate the busy and diverse lifestyles of today's learners. With BCOM, you'll find everything you need to prepare efficiently and succeed in your consumer behavior course.Debbie D. DuFrene is the author of 'BCOM (with Review Cards and Printed Access Card)', published 2008 under ISBN 9780324587906 and ISBN 0324587902.

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