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9780470863671
Bayesian Statistics and Marketing
by Rossi, Peter, Allenby, Greg, McCulloch, Robert
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- Condition: Very Good
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Product details
- ISBN-13: 9780470863671
- ISBN: 0470863676
- Publication Date: 2005
- Publisher: Wiley & Sons, Incorporated, John
AUTHOR
SUMMARY
The past decade has seen an increase in the use of Bayesian methods in marketing due, in part, to computational & modelling breakthroughs, making its implementation ideal for many marketing problems. This text covers Bayesian methods in marketing, with common notation and algorithms for estimating the models.Rossi, Peter is the author of 'Bayesian Statistics and Marketing', published 2005 under ISBN 9780470863671 and ISBN 0470863676.
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