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9788496540156

Bastard Choose My Identity

Bastard Choose My Identity
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  • Comments: Cover and edges show light wear. Pages are clean and intact.

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  • ISBN-13: 9788496540156
  • ISBN: 8496540154
  • Publication Date: 2006
  • Publisher: Actar

AUTHOR

Ernst, Christian

SUMMARY

What happens to design when cultures merge and traditions dissolve, when everything is "bastardized"? The authors of Bastard set out to learn the answers on a high-speed 21-day research trip to seven hot spots of globalization on three continents, including Mexico City, L.A., Tokyo, Hong Kong, Bangkok, Dubai and Frankfurt. Over the course of hundreds of meetings with artists, musicians, designers and authors, they collected enough prints, books, photographs, audio interviews and notes to fill an encyclopedia. The comparatively slim Bastard, which comes in at just under 400 pages, offers a portfolio from around the world. In the course of collecting it, Christian Ernst found himself coming around to this globalization thing: "Everyone is afraid of standardization. When everyone has the same design books does that mean young designers everywhere will use the same design? No--people are individual and influenced in different ways. They're simply different, and that was definitely a relief to discover!" Bastard has been designed in more than 50 unique typefaces created by typographers all over the world. A selection of those fonts, a musical sound track and 50 high-resolution images are all included on the enclosed DVD.Ernst, Christian is the author of 'Bastard Choose My Identity', published 2006 under ISBN 9788496540156 and ISBN 8496540154.

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