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9780132059589
Basic Marketing Research
by Burns, Alvin C., Bush, Ronald F.
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- Condition: Like New
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- Ships From: Columbus, OH
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- Comments: ALTERNATE EDITION: Softcover, International Edition. International edition. Softcover. Same contents as US edition. Ships SAME or NEXT business day. We Ship to APO/FPO addr. Choose EXPEDITED shipping, receive in 3-6 business days (most US addresses) See our member profile
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Product details
- ISBN-13: 9780132059589
- ISBN: 0132059584
- Edition: 2
- Publication Date: 2007
- Publisher: Prentice Hall
AUTHOR
SUMMARY
This work utilizes Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to fundamentals of market research, offering resources students can use in their future careers.Burns, Alvin C. is the author of 'Basic Marketing Research', published 2007 under ISBN 9780132059589 and ISBN 0132059584.
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